Let's take a look at what's Hot and what's Not in Web Design for 2025.
Ah, web design. One minute, everyone’s raving about flashy animations and parallax scrolling, and the next, it’s all about minimalism and clean lines. Staying on top of trends is a full-time job, but lucky for you, we’ve done the heavy lifting (or at least the Googling). Let’s take a look at what’s hot in web design right now—and what’s as outdated as Internet Explorer.
What's reached SUPER HOT on the Spiceometer for websites this year?
1. Minimalism – Less Is More
Gone are the days of cluttered layouts and “everything but the kitchen sink” design. Modern websites are embracing whitespace, sleek typography, and simple navigation. Why? Because users actually want to find things without playing hide-and-seek with your content.
Pro Tip: If your website looks like an art gallery (clean, elegant, and well-spaced), you’re doing it right. If it's cluttered and clunky - it might be time for a clean out!
2. Dark Mode – Because It’s 2025, Not 1995
Dark mode isn’t just easier on the eyes—it makes websites look effortlessly cool. Big brands like Apple and Instagram have jumped on the bandwagon, and users are loving the sleek, high-contrast aesthetic.
You can enable dark mode in your browser (such as Chrome) or by using a browser extension.
Bonus: It’s also energy-efficient on OLED screens, so you can be stylish and environmentally conscious at the same time.
3. Micro-Interactions – The Small Things That Make a Big Difference
Ever hovered over a button and had it subtly change color? Or clicked “Like” and seen a tiny confetti explosion? That’s a micro-interaction, and it’s the secret hot sauce for making a website feel interactive and engaging.
Why It Works: Users get instant feedback, which makes their experience more enjoyable. Plus, who doesn’t love a tiny dopamine hit from a well-designed hover or on scroll effect?
Want some examples? Sure! Here's some spicy examples...
Animated Background
Or an impressive shape that moves as you do!
Or a Fancy
3D section
4. Bold Typography – Say It Loud, Say It Proud
Forget about small, delicate fonts—big, bold typography is here to make a statement. Large headlines, striking typefaces, and creative font pairings are making websites look modern and fresh.
Rule of Thumb: If people can read your headline from across the room, you’re likely to get the thumbs up! If it's too small or hard to read, you're making it difficult for your customers to enjoy your website.
YUM!
5. Personalisation – Your Website, Their Experience
Ever visited a website and thought, “Wow, it’s like they know me”? That’s customer personalisation at work. Websites are now tailoring content, product recommendations, and even entire layouts based on user behaviour.
Caution: Just don’t make it too personalised. No one likes feeling like the internet is stalking them.
What's not so hot for websites this year?
1. Pop-Up Overload – Stop Yelling at Your Visitors
If your website greets users with three pop-ups before they’ve even seen your homepage, congratulations—you’ve annoyed them before they even started. While pop-ups can be useful, too many can feel like a digital ambush.
Alternative: Consider subtle slide-ins or exit-intent pop-ups instead of the aggressive “SIGN UP NOW OR ELSE” approach which can be off-putting.
2. Infinite Scrolling – Customers Will Keep Scrolling to Somewhere Else.
Yes, endless scrolling works for social media feeds, but for websites? Not so much. People want to find what they’re looking for quickly without scrolling into oblivion.
What to Do Instead: Opt for clear navigation, paginated content, or a well-structured layout that lets customers actually find things.
3. Overused Stock Photos – We See You, “Business Handshake”
If your website is full of cringey stock photos of people laughing at salads or shaking hands in a totally natural way, it’s time for an upgrade. Authentic imagery is key to building trust with your audience.
Solution: Invest in original photography or use high-quality, natural-looking stock images that actually represent your brand.
Did you know Digital Spice offers photography options for local clients? Ask us for more info.
4. Too Many Fonts – The Typographic Circus Is Closed
Mixing and matching fonts can be fun—until your website starts looking like a ransom note. Stick to two or three complementary fonts to keep things clean and professional.
Golden Rule: If your website has more font styles than a WordArt menu from 2003, it’s time for a redesign.
Final Thoughts
Web design trends are always evolving, but the key takeaway is this: keep it simple, user-friendly, and visually appealing. If your website feels modern, smooth, and intuitive, you’re on the right track.
Need help bringing your website into 2025? Digital Spice is here to sprinkle some spice on your web design to make it modern and customer engaging. Request a quote today.
