EEAT your website? You might be thinking I'm telling you to stick your head into the screen to take a big crunchy bite of your website...? Well, I am currently building a site for a talented chef whose food photos make me want to do this... but this is not quite what I'm referring too...
E-E-A-T is Google's latest algorithm and it's essential to understand the basics if you want your website to rank.
Digital Spice clients can feel rest assured we've covered the basics when we develop effective websites with search engine optimisation in mind.
And for those we provide professional SEO services to - you can relax knowing we're E-E-A-Ting your website for you!
However as we always aim to guide our clients and others interested on the importance of quality content, I've written this article to provide a quick and tasty recipe to help you prepare to E-E-A-T your website.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
E-A-T = Expertise, Authoritativeness and Trustworthiness has been keystone to Google's Search Quality Rating Guidelines for years. However more recently Google threw in another 'E' for 'Experience' into the mix.
First-hand experience is critical to expertise and credibility for many topics and is therefore integral to ranking a website for quality content.
Learning how to E-E-A-T your website strongly correlates with SEO success.
Our quick and easy to follow recipe guide will have you serving content of effective deliciousness to a rewarding customer base and you'll be e-e-a-ting your website in no time.
Step 1 - Experience
1. Throw a good few handfuls of experience into your content bowl and ensure it mixes in well with the rest of your content.
Think depth of knowledge - in your website content are you showing your potential clients or customers that you know what you're talking about in your particular field or subject matter?
This could supported through author bios, case study examples, 'behind the scenes' content or by directly referencing your personal experiences within the content itself.
Step 2 - Expertise
1. Stir in a few cupfuls of expertise.
No-one knows your business better than you. Be sure to showcase your expertise with articles, photo galleries, client showcases or portfolios of work.
Step 3 - Authoritativeness
1. Carefully measure two level tablespoons of authority into the mix, you're going to want to get this right or you could spoil the taste.
Ensure your business website and brand is characterised by being trustworthy and reliable. The quality and quantity of inbound links from other reputable websites often measure authority - so be sure to build up backlinks to your website from relevant sources. That's not just linking it from any site possible, for best results build links from sources that are relevant in context to your profession/subject matter especially from websites with higher authority scores and use appropriate content to support your links so that relevant customers will want to visit your website.
If you don't have time or know how to build reputable backlinks, we can cover this for you in our SEO service packages.
Step 4 - Trustworthiness
1. Sift in 1 cup of trust and be sure to remove any lumps.
Make sure your website content is transparent about who is behind your content, provide clear calls to action, contact details and customer service information. Build and maintain a positive reputation and follow ethical content practices.
Mix it all together to create an engaging and rewarding customer experience. Don't over bake it and remember to keep it fresh.
