Social Media provides an effective means to communicate with your customers – keep them up to date on new announcements, encourage more sales through word of mouth and drive more traffic to your business website.
Digital Spice have put together a beginners guide on how to get started using Facebook for business.
This guide covers:
- The difference between Friends and Fan pages
- How to create a Facebook Page for your business
- How to start adding content and posts
- What sort of things you can post about
- Tips for writing posts
- How to start getting ‘Likes’
Benefits of utilising Facebook to market your business include:
- Brand awareness – gain more exposure for your business.
- Establish an online community – create a following for your business, products & services
- Engagement with customers – gain feedback, suggestions and reviews.
- Keep customers up-to-date, – inform of new products or services, encourage more sales.
- Word of mouth marketing – provides a means for your customers to recommend your business to their ‘Friends’ by commenting, sharing and ‘liking’ your posts.
- Gain Insight – your page analytics will give you a deeper understanding of your customers e.g. what posts people are most interested in – most ‘Liked’ posts, most commented etc
To download the Getting Started on Facebook Guide CLICK HERE
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